Hard Rock Hotel & Casino to close completely for rebranding
Hard Rock Hotel & Casino
The Hard Rock name remains until the rebranding is finished. The novel name will be Virgin Hotels Las Vegas. The rebrand is also expected to be finished by the end of 2019.
As far as souvenirs, Branson said “We are going to treasure it. Also, we are going to pick, maybe some of the bits might be going into storage. however, by and big, it’s part of the history. We’ve got accountability to look after it.”
Branson had refused to disclose how much he did pay for the Hard Rock in a press conference. He did say that he did not want to turn the press into one of the “boring business conferences.”
Virgin Atlantic, Branson’s airline