Kambi – DraftKings Partnership Now Includes Eight Additional States
Kambi, the sports betting company, has extended its partnership with DraftKings, the American fantasy sports content provider, allowing operations in eight additional US states. The revised contract, effective since last week, now includes Colorado, Indiana, Iowa, West Virginia, Tennessee, Pennsylvania, New York, and Maine. The initial agreement was signed last year and included a clause that allowed for the expansion of the contract once the needed regulatory frameworks were implemented in the United States.
Kambi CEO, Kristian Nylen, said Kambi is excited about the new extension and says that it will enable players in more US states to experience the same kind of sports betting experience enjoyed by all other players in participating US states. DraftKings CEO, Jason Robins, spoke on the partnership and described Kambi as a “key partner for DraftKings”. He added that Kambi has provided DraftKings with sportsbook technology that has enabled them to offer all their customers quality products in an extremely competitive market.
Future Plans for DraftKings
Robins told the media in a recent interview that DraftKings hopes to operate in more sports betting markets and wants to achieve this by the end of the forthcoming NFL season. DraftKings’ sportsbook in New York at the Waterloo-based Del Lago Resort and Casino has already opened. The sportsbook measures 6000 square feet and features 23 betting kiosks, 1000 square feet LED video screens and four betting windows. As far as numbers go, DraftKings has recorded a 15%-20% growth in revenue over the last year.