Svenska Spel to Withdraw Commercials from Media Channels
Svenska Spel – Removes Ads
News about Svenska Spel removing all its casino products on all media networks came last week as the new gambling law has taken place. Svenska Spel said in a statement that its decision to dismiss all their ads was encouraged by the Public Health Authority’s results that the marketing presents risk to Swedish gamblers.
According to Sweden’s Public Health Agency study, 30% of all Swedish online gamblers could not limit their online gambling habits.
CEO Petrik Hoffbauer said that while there may not be a straight link between gaming advertising and problematic gambling, players whose gambling patterns show problem behavior might feel the need to gamble by adverts.
Licensed betting operators have been facing a growing regulatory and management pressure over advertising campaigns in Swedish media in the months after the re-organization of the market.