Gambling affiliates, major creators of online gaming content, share the responsibility of promoting safe gambling practices. A new alliance comprising six affiliate media companies, including:
- Better Collective
- com Group
- Catena Media
- XLMedia plc
- odds checker Global Media
- Spotlight Sports Group
Those mentioned above have come together to establish the Responsible Gambling Affiliate Association (RGAA).
Their primary mission is to advocate for responsible gambling standards, holding themselves, regulatory bodies, and governments accountable for promoting a safer gaming environment.
The RGAA outlines five key priorities central to its mission.
These strategic pillars encompass:
- Fostering competitive gambling markets.
- Promoting industry education.
- Ensuring consumer protection, empowerment, and choice.
- Upholding advertising codes of conduct.
- Advocating for responsible business practices.
The RGAA’s overarching mission is to champion responsible gambling marketing and advertising practices, enabling gambling affiliate companies to influence sensible regulation, safeguard consumer interests, and actively engage in the market. With its members’ collective expertise in responsible gambling promotion, the RGAA is poised to positively impact the landscape of legal gaming in the United States.
Responsible Gambling
Responsible gambling is a vital concept in the world of gaming, emphasizing a commitment to ethical practices and player well-being. It involves promoting safe gaming environments, educating players about the potential risks of gambling, and providing resources for those who may experience gambling-related issues.
Responsible gambling aims to strike a balance between the enjoyment of gaming and ensuring that it doesn’t lead to harm. It’s a shared responsibility of players, operators, and regulators to foster this environment.
Responsible Gambling Affiliate Association
The Responsible Gambling Affiliate Association (RGAA) is a collective effort of prominent affiliate media companies dedicated to promoting responsible gambling practices in the gaming industry. Comprising six charter members, the RGAA is committed to fostering competitive gambling markets, industry education, consumer protection and empowerment, adherence to advertising codes of conduct, and responsible business practices.
Their mission is to champion responsible gambling marketing, influence sensible regulations, and protect consumer interests while actively participating in the market. With their collective expertise, the RGAA plays a pivotal role in advancing the cause of responsible gambling promotion and ensuring the welfare of players.
